Powered by Purpose
- Josh R

- Oct 20
- 5 min read
Updated: 5 days ago
“Ikigai isn’t about escaping work - it’s about aligning it with your purpose.”
There’s a point in life when you stop chasing money, titles, or validation - and start chasing meaning. That’s ikigai : your reason for being. It’s the intersection of what you love, what you’re good at, what the world needs, and what you can be paid for.
But living your ikigai doesn’t mean life gets easier. It means every challenge, every sacrifice, and every long day finally means something.
What Is Ikigai?
The Japanese concept of ikigai (pronounced ee-kee-guy) comes from two words:
“Iki” = life
“Gai” = worth or value
Together, it means “a reason for being.”It’s what gives your work, effort, and discipline meaning beyond the paycheck.
Ikigai sits at the intersection of four things:
When all four align, you’re not just working - - you’re living on purpose.

Living Ikigai Doesn’t Mean You Stop Working Hard
There’s a myth that “finding your purpose” means you quit your job, move to a cabin, or live in permanent peace. That’s not real ikigai.
Real ikigai is work - intentional, consistent, passionate work. You’ll still put in hours.
You’ll still learn, fail, and sweat. But the difference is, every sacrifice now carries meaning.
You’re not just working hard, you’re working toward something divinely aligned.
“Hard work without purpose burns you out. Hard work with purpose builds you up.”
It is also worth noting that traditional Japanese Okinawan culture didn't separate retirement from active life. Meaning that edlers and older people continued contirbuting to their communities far past "normal retirement" age. They continue to share wisdom, experiences, caring for others, and practicing their craft - giving each morning a reason to get up, something proven to be essential for both physical and mental well-being.
How to Find Your Ikigai
You won’t find your ikigai in a self-help book or a weekend seminar.
You discover it through action : by testing, learning, and reflecting.
Here’s how to start:
Step 1: Ask Four Honest Questions
What am I doing when I feel fully alive?
What do people naturally come to me for?
What problems do I feel called to help solve?
If money wasn’t the issue, what would I still spend my days doing?
Write the answers down. Be honest, not humble.
Step 2: Look for Overlap
Find where your skills, passion, service, and income meet. That’s where purpose becomes sustainable.
Step 3: Start Small, Build Daily
Ikigai doesn’t require a career change tomorrow. Start by aligning 10% of your daily energy toward what fulfills you : a project, a mentorship, a study path, a new discipline. Over time, that 10% compounds into your life’s mission.
“You don’t find purpose overnight, you grow into it one aligned choice at a time.”
Monetizing Purpose (Without Selling Out)
There’s a difference between monetizing your ikigai and commercializing your soul. The goal isn’t to squeeze dollars out of your passion - it’s to create value where your passion solves real problems.
When your work genuinely helps others, compensation follows naturally. People will pay for clarity, craftsmanship, and conviction.
Ways to Monetize Purpose Authentically
Teach what you know.
Build something that solves real problems.
Create tools or systems that make others better.
Lead with service first, value attracts value.
And never apologize for earning through your purpose - it allows you to sustain the mission.
“Monetizing your purpose isn’t greed, it’s stewardship.”
When You Live Ikigai, Everything Changes
You stop chasing external validation, and start creating internal peace.
You stop asking, “What do I get?” and start asking, “What can I give?”
You stop waking up tired [even when you’re exhausted] because your life has direction.
Living in your ikigai brings clarity:
Challenges don’t break you, they build you.
Success doesn’t inflate you, it humbles you.
Work doesn’t drain you, it develops you.
It’s the difference between a job and a calling.
“Purpose turns work into worship.”
Each day you can build this tinto your way of being by :
Identify one aspect of your current work that aligns with what you love or what the world needs
Schedukle time each week to activities that energize you
Look for ways to help those around you, at work, fmaily, in the community
Practice mindfulness - this can be relaxing, working out, deep thinking, or going on a walk
My Life in Ikigai
For me, living ikigai means dedicating my life to the mission God placed in me: to teach, to lead, to build systems that make people’s work safer, more meaningful, and more sustainable.
It means taking the lessons from every hard job, every failure, every long day and using them to help others find clarity in their craft and pride in their work.
This isn’t a shortcut. It’s a discipline.
Ikigai doesn’t make life easier : it makes it worth it.
It is also impoirtnat to understand that you Ikigai isn't set in stone or static. What you find that energizes you may change throughout phases of life. What you found meaningful or had passion for in you 20s, 30s, 40s and beyond will evolve. Ability to be self-aware and adjust is equally important. Seeing this as growth and developing new skills instead or disruption builds resiliency.
Faith, Grit, and Grace
Some people call it purpose. Some call it calling.I call it God’s direction : the nudge that tells you you’re meant for something specific, and that your work is your ministry.
Ikigai isn’t about escaping the world, it’s about bringing God’s intent into your work.Every project, every challenge, every long day becomes a chance to honor Him by doing your best, helping others, and leaving something better than you found it.
Reflection Questions
What makes me feel most alive ? [and why]
What am I naturally skilled at that also serves others?
How could I align more of my time and energy with my purpose?
Am I living my calling, or just tolerating my routine?
How can I use my work as a form of worship?
Final Thought: Don’t Just Live - [Live]
With Purpose
You don’t have to quit your job or change your life overnight to live in your ikigai. You just have to start aligning your hours, your focus, and your heart with something that truly matters.
Keep learning. Keep growing. Keep showing up - but for something bigger than yourself.
Because when your work, your passion, your purpose, and your faith align: you stop counting the hours and start living them.
“God doesn’t waste hard work, He refines it into purpose.”



